The Friend-of-a-Friend Realtor Trap

Why trusting your property sale to someone you ‘kind of know’ isn’t the best idea.

We get it—it’s tempting to hire someone you sort of know to sell your property.

Maybe it’s your cousin’s best friend or your neighbor’s brother-in-law.

“Why not?” you think.

“It’s convenient, and they’re a realtor, so they must know what they’re doing, right?”

 

Here’s the issue:

Selling your property isn’t about convenience or doing someone a favor.

It’s about YOUR best interests.

And as much as you want to trust the friend-of-a-friend, are they really the best choice for the job?

Imagine this:

You list your property with your “semi-connected” realtor.

At first, it feels great—you’re helping someone you know, and they’re helping you.

But as the weeks go by, cracks start to show.

  • Calls go unanswered.
  • The marketing strategy feels more like guesswork than expertise.
  • Buyers aren’t exactly lining up at your door.

 

You’re left wondering:

“Did I make the right choice?”

“Are they giving my property the attention it deserves?”

And here’s the kicker—they might not even have the expertise to get the best price for your property.

 

The truth is,…

Selling a property requires more than just knowing how to list it.

It takes strategy, dedication, and a laser focus on YOUR needs.

When you pick someone just because they’re a friend-of-a-friend, you risk getting half-hearted efforts, lower offers, and wasted time.

 

Here’s the bottom line:

Selling your property is too important to leave to chance—or casual connections.

What you need is a professional who brings results, not excuses.

And no, this isn’t about hiring just any realtor either. It’s about finding someone who:

  • Understands your market inside and out.
  • Treats your property sale like their top priority.
  • Communicates clearly, efficiently, and honestly.

 

We’ll cover how to identify that kind of realtor in a future blog.

But for now, let’s leave the friend-of-a-friend approach behind.

Selling your property is a big deal.

It deserves a big effort.

 

Want to see how a professional approach can make all the difference?
Get in touch with us today, and let’s chat about how we can help you sell your property quickly, smoothly, and for the best price—no favors required.

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